Technical Sales // Automation & Robotics
Graeme Cox
Sales Leadership, Industrial Automation & Robotics — Sunshine Coast, QLD
Twenty years turning complex automation and robotics problems into signed contracts, across Australia, New Zealand and Southern Africa. Based on the Sunshine Coast, back on the market and looking to move into sales management, mentoring and developing sales teams, or project management roles.
About
Built on the factory floor, sold from the field
I started as an apprentice on the Toyota SA Manufacturing line in Durban, and spent the years since moving between the technical and commercial sides of automation: PLCs and servo drives, then quoting and closing the projects that use them. That combination is the whole pitch — I can sit in a technical review with an integrator's engineers in the morning and negotiate contract terms with their procurement team in the afternoon, in the same language both times.
Most recently I led enterprise robotics sales for KUKA across Queensland, the Northern Territory, WA, NSW and New Zealand, following five years covering Queensland for Omron. Before Australia, I spent a decade in South African manufacturing and automation, including a technical expert appointment at Toyota SA Manufacturing.
I'm based on the Sunshine Coast and back on the market after a planned family break. Having spent most of my career carrying the number myself, I'm now looking to step into sales management, mentoring and developing a team of my own, or into project management roles where I can apply the same technical grounding on the delivery side.
Route
Career, stop by stop
Technical Sales Consultant — KUKA Robotics Australia
Feb 2025 – Jan 2026 QLD · NT · WA · NSW · NZEnterprise robotics sales across four Australian states and New Zealand, working with system integrators, OEMs and end users on turnkey robotics solutions. Delivered 96% of target across 11 months in the role.
Field Sales Engineer — Omron Electronics Australia
Jan 2020 – Jan 2025 Murarrie, QLDAchieved 140% of FY23 sales target, the only person in Australia to exceed target that year. Above & Beyond Award (FY21), Sales Awards (FY20, FY23).
Field Sales Engineer — Omron Electronics South Africa
Oct 2013 – Dec 2019 Westville, KZNSolutions-based selling and account management across wholesale, distribution, system integrator and OEM channels.
Project Engineer & Technical Sales — Elonics
Nov 2011 – Sep 2013 KZN, South AfricaEnd-to-end project delivery from tendering through to commissioning and post-sales support.
System Control Engineer — Apollo Tyres (Dunlop)
Dec 2009 – Oct 2011 KZN, South AfricaControl systems maintenance and process improvement on high-volume manufacturing lines.
Technician & Training Facilitator — PK Welding & Robotics
May 2008 – Oct 2009 KZN, South AfricaRobot maintenance, fault-finding and teaching (Kawasaki, Nachi, Panasonic, Daihen), plus technical training delivery.
Automation Technical Expert — Toyota SA Manufacturing
Apr 2007 – Apr 2008 KZN, South AfricaAutomation upgrades and fault-finding on production line equipment following trade qualification.
Apprentice — Toyota SA Manufacturing
2003 – 2007 KZN, South AfricaElectronic equipment mechanician trade apprenticeship, the technical foundation for everything since.
Capability
What I bring...
Sales Excellence
- Strategic, solutions-based selling across wholesale, distribution, system integrator, OEM and end-user channels
- B2B and B2C technical sales, from spares enquiries to full solution projects
- 140% of FY23 target; Above & Beyond and Sales Awards (FY20, FY21, FY23)
Technical Expertise
- PLC programming (Allen Bradley, Omron, LSIS-LG) and HMI/SCADA (iFIX, Historian, Wonderware, InTouch)
- Motion control, AC drive integration, servo commissioning
- Networking: ControlNet, HART, Ethernet, MOXA; vision systems (Omron, Banner)
Automation & Project Management
- Design and delivery of automation upgrades for manufacturing lines
- Robot maintenance, fault-finding and teaching (Kawasaki, Nachi, Panasonic, Daihen, Omron, Kuka)
- Project supervision, Kaizen process improvement, high-stress breakdown management
Customer Relations & Mentorship
- Long-term client relationship management and account growth
- Mentoring new sales staff on strategy and technical fundamentals
- Technical training delivery for automation products and systems
Credentials
Education & certification
Get in touch
Open to the right conversationd
Based on the Sunshine Coast and available now for sales management, mentoring, or project management roles in automation and robotics. Happy to talk through fit over a call or email.